We conducted over 26 actions with schools and educational centers, reaching more than 2,000 students. These activities included the development of educational materials aimed at helping youth understand the importance of recycling and effective waste management, fostering a sense of environmental responsibility from an early age.
Running Minds: One of our standout initiatives was Running Minds, a project launched this year that blends our passion for running with environmental awareness. Through community runs, participants engaged with experts to learn about local ecosystems and environmental challenges. More than 350 people joined these events across the globe, with 8 special gatherings held in celebration of International Mountain Day, drawing in over 250 participants worldwide.
European Week of Winter Sports: We were also proud to kick off the European Week of Winter Sports, a new Erasmus+ Sport EU co-funded project. This initiative focuses on preserving our winters by promoting sustainability in winter sports and ensuring accessibility for everyone.
Athlete Climate Academy: In the outdoor community, the Athlete Climate Academy continued to grow, launching 2 new seasons and reaching a wide audience. Additionally, we developed a new website to serve as a knowledge hub, offering resources and insights to empower the outdoor community in the fight against climate change.
Elevate Earth: Lastly, we hosted 2 Elevate Earth shows in Mallorca and Western States. These events provided a platform to connect with local communities and share critical discussions on the impacts of climate change and the importance of collective action.
In 2024, education and community engagement were at the forefront of our efforts, with initiatives designed to inspire action and create a more sustainable future.